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Ideas

Useful thinking.
No filler.

Practical guidance on web, SEO, advertising, public relations, social media and marketing strategy. Start with the question, explain the tradeoffs, and connect the answer to evidence.

Editorial pillars

Questions businesses actually have.

Each topic connects to the work behind the decision rather than creating another page for every keyword variation.

Web

Cost, platforms, redesign decisions, conversion and maintaining a site that can keep evolving.

SEO

Technical search, local visibility, content architecture and where organic search fits with paid media.

Advertising

Budgets, channel selection, creative, measurement and how paid campaigns connect to landing pages.

PR

Earned media, messaging, reputation, outreach and when a business is actually ready for public relations.

Marketing strategy

In-house vs outsourced teams, planning, priorities and the metrics that support better decisions.

Latest

Research the decision before making it.